Core Direction was established with the principle aim of providing a fresh approach to health & fitness in Dubai and across the UAE. With a rapidly expanding international population in the UAE and incresing global awareness of the impact that healthy living can have, it is as a result that the health and fitness sector is one of the most rapidly growing industries in the UAE and around the world to date.

Our goal is to create fitness services for the masses while keeping it personal. We aim to spread fitness across all ages, genders, geographic and demographics. Educating the population of the benefits leading a healthier lifestyle can have on you and your family. With greater understanding comes greater interest!