A colleague forwarded me this very recent article. Really nice to read and great to hear that consumers around the world are catching on to the benefits of nutrigenomics and personalised nutrition, but the most exciting part of the article is the last paragraph. It reads:
Datamonitor conducted an international survey in July and August 2010 in order to assess consumer interest in using genetic information to guide nutritional choices. It found that among Americans, 55 percent found the idea either very or somewhat appealing, up 11 percent from its previous survey on the subject, conducted in August 2008. Internationally, Datamonitor found that Brazilians (71 percent) and South Africans (70 percent) were most likely to find the concept of using nutrigenomics to create personalized nutrition appealing, while the Dutch (26 percent) and Germans (34 percent) were least likely to like the idea.
Turns out that South Africans are way ahead of the rest of the world! Smart or GeneSmart as it turns out! And I am pretty sure its because of all our hard work, so congratulations to all of us!
To read the full article here is the the url:
www.foodnavigator-usa.com/Financial-Industry/Nutrigenomics-gains-interest-among-US-consumers