Following an international tender process, DNAlysis Biotechnology has been awarded a licence for the provision of personal genomics services in the UK by Newcastle Science Company Ltd.

In 2005, Newcastle was designated as one of six UK Science Cities in recognition of the world-class research being undertaken by its universities and the potential of its science industry base. It aims to capitalise on world-class scientific research, and to create an environment that enables science and business to work together effectively.

DNA Diet, developed by local biotechnology firm DNAlysis, fulfilled all the relevant criteria put forward by the tender agency, Newcastle Science Company, including scientific validity, sufficient expertise amongst the development team, innovation in approach and suitability of the product to local requirements.

Says Dr. Daniel Meyersfeld, CEO at DNAlysis Biotechnology, “We are very excited about the international recognition DNA Diet has received, which further emphasises how local SA scientists can compete on the international stage. We are also delighted to establish new collaborations with international partners and look forward to exploiting the potential that exists for the co-development of new genetic tests."

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ABOUT DNAlysis Biotechnology

DNAlysis Biotechnology was founded to bring state-of-the-art molecular technologies to the South African health and wellness markets. The company aims to leverage recent scientific advances in Human Genomics research to benefit the South African consumer, by providing access to these developments in an affordable, consumer-friendly manner.

DNAlysis's emphasis is on the relationship between genes, diet and lifestyle in determining health and wellness. In this context their gene tests provide a valuable tool for the management of health and wellness, including disease risk reduction - DNA Health and weight management – DNA Diet. The company uses cutting-edge molecular technologies to provide its clients with reliable, high-quality services, performed according to the highest international standards. This ultimately provides consumers and health practitioners with personalised diet plans and a healthy way to lose weight.